Taxonomy · Classification · Persuasive Information Arrangement

Like all communication, information arrangement persuades and dissuades. It can make or break a project because it includes both organizational strategy and visual display. Is your structured information working for you? Does your taxonomy and classification help users find data or are they fighting with it? The clues are subtle and recognized only with experience.

Katherine Bertolucci is the leading information management consultant specializing in arrangement. She recognizes arrangement details and understands how they influence users. Beginning with her first job after the University of Chicago Graduate Library School, Katherine departed from traditional librarianship and built her own classification for alternative agriculture. That began a career of taxonomy and classification constructions for many subjects and types of information. Her experience in building and observing information arrangement will help you design the most persuasive arrangement for your taxonomy, classification and other information structures.

Based in Phoenix, Katherine works on large and small projects, with such well known clients as Procter & Gamble, Thomson Financial, Iams Pet Food, and Snoopy. Services include new arrangement structures, arrangement advice, and critiques of existing arrangements.
Strategic Information Arrangement at Simmons College Online
Strategic Information Arrangement: Theory and Technique, a four week online course at Simmons College, takes an entertaining look at the arrangement strategies you need to display information, whether in taxonomy, classification, or structured lists. Understanding these strategies helps you build ordered arrangements that persuade users. Lack of understanding can inadvertently send users in the opposite direction.   Katherine's client Snoopy is on hand to explain some of the concepts. Nevada's Burning Man art festival and the Rolling Stones also appear. We review name arrangement on memorials, including the Vietnam Veterans Memorial and the Memorial to the Missing of the Somme from World War I, each with similar information and goals, yet requiring different name arrangement strategies.   

The course includes an optional arrangement assignment to be critiqued by Katherine, the only organizational expert focusing on persuasive strategies for information arrangement. We had lively classes in October 2009 and May 2010. For an announcement of the next course offering, contact Katherine at katherine@isisinform.com.
Photo credit: The Temple of Joy at Night and Burning Man. More photos by Jim Hammer.
Katherine Bertolucci

Isis Information Services
PO Box 627
Phoenix, Arizona 85001
602.258.2035

Photo by Don Mertes
Visit IsisInBlog for the Names on a Memorial series and other posts on information arrangement.

In her Names on a Memorial series at IsisInBlog, Katherine considers how name arrangement determines the power and experience of a memorial. Her Snoopy series looks at the implications of label selection. Other posts written in Katherine's popular and entertaining style examine the many approaches to arrangement design.    
Names on a Memorial at IsisInBlog
The Vietnam Veterans Memorial brings veterans together because the rules of its name arrangement reinforce community. The Memorial to the Missing of the Somme in France does the same thing, but with a different arrangement reflecting the context of a single battle in World War I. At the Memorial Temples of the Burning Man art festivals in Nevada, randomized names bring the community together. Yet at the proposed World Trade Center memorial in New York, random names dispersed communities and almost derailed the project. 

Katherine writes about information arrangement, including the Names on a Memorial series, for
Discover the Region.
Read her posts in the Business/Economics section.
© 2010 Katherine Bertolucci

Memorial to the Missing of the Somme. Photo courtesy of Commonwealth War Graves Commission.
Katherine Bertolucci
Isis Information Services
Photo by Carson Smith